Our Story
In Minnesota, particularly among fans of the Minnesota Vikings, "Skol" is more than just a cheer — it's a rally cry, a way to unite fans, and our battle cry that echoes through U.S. Bank Stadium and beyond.
While it's not an ancient Viking war cry, "Skol" is borrowed from the Scandinavian languages (Swedish, Danish, and Norwegian) where "Skål" means "bowl" and is used as a toast, similar to "cheers." We've taken this tradition and made it uniquely ours.
Skol Tide was born from the passion of die-hard Minnesota sports fans who wanted to create something special — premium apparel that brings us all together under one powerful word: SKOL.